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Thursday, March 15, 2012

The Not So Fair Era


A news anchor was not getting a job, though she was competent enough but her skin complexion was dull. A girl in call center  had complexes despite being beautiful, she wasn’t fair! A model didn’t get a break or a girl next door was rejected for a marriage alliance due to her not so fair complexion!  The solution to all problems was Fair &Lovely  or Fairever cream. (Note: These were the lot of self-respecting women who never  did any make up!)(Thanks to the advertisements for providing us with the various above mentioned case studies)
 After making lives of so many women easier, the company thought about the upliftment of the other gender of the society. A guy was not getting proper attention from girls was deemed to be the main issue in the lives of the male section of the society, because they cracked into all the other jobs despite their colored skin “issue”. And since male ego could be hurt for using “fair&lovely” the company introduced  “Fair &Handsome” cream.



So now Indians realized that previously they were neither lovely nor handsome. Thanks for the En-Lightening Cream, that we got an understanding of whats beautiful and whats not. Since it doesn’t matter now how intelligent, multi-talented, sharp or good humored we are,  nor does it matter how sharp our facial features are, we should be fair. Since Dark is dull, and we stopped respecting our existence, we decided to take up the creams and soaps, face washes and hair oils....errrr.. I think people would still consider black hair beautiful than the whites!
I dont know when Bipasha Basu, Helle Berry, James Booker, Will Smith, Barrack Obama and Rajni Kant or thousands of people from dark, brown, or not so “fair” cities/countries will get The En-lightenment, because some people are seriously having an issue watching them on our Big screens, unable to understand if they are performing a Fair act !!!
                                                                                                                                                                                  
P.S. 
To fair (-bias) skins: Kindly respect others on how they are, and what they are, you may not be perfect with your white/light-skin, weird features, bad temperaments, and selfish and humiliating attitude towards others.

To Everyone else: You are a creation of God/your parents. You are beautiful the way you are with those lovely bronze and golden complexions, beautiful skins, so many grey cells, and varied interests. Respect your identity, you dont need to become twin of someone else and lose your own identity!
To Fairness Creams: This is not the way to kill “Apartheid”. Thanks but No-Thanks!

P.P.S. : I am not against usage of any cosmetics/fairness creams, but I am against creating stereotypes !!!

20 comments:

  1. Good one...nicely crafted...btw..would like to know the origin of the post...if u wud like to reveal...

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  2. Everything is fair (pun intended) in marketing. First step, make people believe they have a problem. Step two, sell them "the" solution to that problem. Step three laugh all the way to your bank.

    Fairness creams, dieting pills, viagra and whatever, the story goes on! Young persons, adolescents dealing with insecurities are the easy prey.

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  3. Hemant: Origin: watching ads and knowing a general bias in people!!!
    Ugly may be ugly, but dark is not ugly!I am not against using fairness cream, people can do whatever they want to do with themselves. Everyone wants to look better, more beautiful, their best, and they do try it and look so, but that doesn't mean that we should facilitate such feelings in us and others and make the not-so-fair section feel bad about their appearance.

    P.S. I will hate it if ever Will Smith becomes White! He will lose that charm in him, he looks intelligent and smart...

    Sunil Deepak Sir You bet!
    You make a product> tell people they have a problem> create a need> tell them you have the solution> Sell it!

    And everyone wants to look better than the other, or have the best product in their homes, so people die to earn more so that they can spend some more!!!!

    Sriram Raj Thankyou :)

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  4. Very interesting post...you know in the West it is the other way round...white people are tan crazy...many times I get ahhhed and ohhhed on my skin tone...so here companies go all out to promote tanning products...

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  5. Yepp! One of my friend also told me the same thing! I think we will never be satisfied with what we have. Though I too personally like tanned/golden skin, it shines way better and more!
    The companies are trying to find something people dont have and present it as a problem and creating needs to make out some profit... Thanks Suchi for dropping by and appreciating the post. :)

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  6. that was an interesting read... :)
    nice post... :)

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    1. Ya.. These things help people in fighting with their complexes. As i said before in comments forum its good if someone wants to look b'ful or the way he/she wants to look. These days people are taking up various cosmetic Surgeries and plastic surgeries to attain that perfection. But it will be bad if we will make it a stereotype and discarding everything else Variety is what we all love. So looking beautiful, or becoming the way you want to be is fine, but making others feel down on the basis of their appearance is really shameful! People should respect others. These advertisements are creating a blockage in the minds of the people...

      Anyway didn't get the discussion behind "cow milk" thing here!

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  8. Very well written Shesha- really interesting thought - every one should be comfortable in their own skin !!

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    1. Thankyou so much Sangeeta . Indeed, we should respect everybody's existence! :)

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  9. All these years when I have been seeing Fair & Lovely adverts, I have not thought on these lines. Your argument makes sense. I liked your advice to Creame makers- this not the way to kill apartheid.
    However I am not sure whether the implication in your P.S to fair skinned people that they are biased is correct.
    Overall a very nice post, well argued.

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    Replies
    1. Sir, Regarding P.s. Part, its dedicated to those few ones who ignore everything else in a person's character and show a bias on skin color. I dint say all are same, but there are a few ones!
      I am glad you liked the post :)

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  10. I completely agree with this. I mean I don't understand why people want to become "Fair". I actually don't see any fault in the person who uses it, but the people around him/her, who behave in such a way that dark-skinned is not good. People outside India, who are relatively "whiter" tan their skin, so as to have a "brownish" effect. But as they say, people always wish for things they don't have. :-)

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    Replies
    1. Bang on! U really got my point! :) People may want anything for themselves but they can not create a bias for others!!!

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