Yesterday while walking in a mall I came across the store of one of my favorite brands. Those were not my lucky moments as the dresses I really liked were not available in my size, while the ones which fitted me, didn't suit me either. I was about to leave the place when my eyes rested on the accessories on display. A small placard beside them read ‘40% discount’. Being a girl my hunger to see more variety arose. So the saleswoman directed us to another corner, where some fifty or more pieces were shining bright. Pointing at all the available collection of accessories, she told us that everything had 40% discount on them, while if we buy two we will get them at special price of $36. GK enthusiastically asked me to select two, since it sounded like a real bargain to us. He started probing for the best ones that suited me from the lot. Being a picky shopper, I wanted only one piece from one store. I told him if I wanted to buy two, then they will have to be from two different stores. So we calculated their price after discount. It was $14 for one piece. I checked for the prices of all those I liked, and they were all the same. At the payment counter we again confirmed if all the pieces were on 40% discount on which the lady there said yes. Hence, we would have paid six dollars extra (after adding the taxes) on the latter offer of two pieces at ‘just’ 36 dollars. We realized we were better off buying two of them separately than together.
Thinking about it later, we were amused if people really fall for that. Probably to save oneself from the efforts of calculating the discounted price, zealous shopaholics do fall in such traps. The sound of latter offer was very inviting and convincing after all. I never encountered such tricks back home in Indian stores because, Indians are good with numbers and want to be doubly sure they are paying the right price that is being offered to them. I am glad I brushed up my mathematics lessons at school despite the nightmares it gave me years afterwards.